Your Guide to How and Why you can’t be everybody’s friend (both in life and in business) So don’t even try to be!

Your Really Useful Guide Book to help and support your Personal, and/or Business Development

How an understanding of your ‘Values’, ‘Culture’ and ‘Cultural Fit’ with others can help both your personal and business development


Compiled by John Ardern

The Wise Old Owl of Manchester Marketing

Really Useful Research & Development

Latest version UK281019; US102819;China 191028

Phone or text +44(0)7836-603-369


Balmoral House, 9 Balmoral Grange, Prestwich, Manchester, M25 0GZ, England, UK