All posts tagged success

Chapter1: Let’s be honest, coming second is called losing

We make no apologies for adapting this line both from Leeds United’s Billy Bremner’s footballing autobiography, “You get nowt for being second”, and from David Keane’s excellent book, “How not to come second”, on the do’s and don’ts of pitching for new business. It’s a wake up call for us all and a reality check [...]